An astonishing new survey has revealed that more than 60% of Americans would refuse to stop using their iPods, even if they knew it was seriously damaging the environment.
The survey, which quizzed more than 1,000 people across the US, found that, whilst the majority of Americans are making efforts to buy greener products, most wouldn’t do so if it meant compromising on convenience or comfort.Presented with a choice between comfort, convenience or the environment, 38 percent of those questioned said they’d choose their convenience, 36 percent comfort and just 26 percent the environment.
According to market researcher Suzanne Shelton, “Consumers don’t want to give up the modern conveniences of life. We’re all basically saying, ‘I’ll be green as long it doesn’t make me uncomfortable or inconvenienced.’”
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In further findings, when asked, “If you thought these things were harming the environment, which of the following would you be willing to give up?” well under 50 percent of those polled were prepared to give up the following items:
- iPod - 38 percent would be willing to do without it
- Dishwasher - 35 percent
- Microwave - 25 percent
- Cellular phone - 21 percent
- Air conditioning - 14 percent
- TV - 13 percent
- Computer - 7 percent
- Car - 6 percent
- None of the above - 21 percent
- All of the above - 6 percent
Commenting on the findings Shelton said, “For most Americans, what once were considered conveniences have become necessities. That means the green movement has its work cut out for it: Convenience and comfort are big barriers for consumers going green.
“It means a lot of people simply won’t take on green projects, or buy a green product if they have to go to a different store to find it or if it somehow takes away from their personal comfort.”
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